Skaly trhat

[den 95, 29.listopadu 2005]

Po dopolednim zoufalem boji s ospalosti a lenosti jsem se odpoledne vypravil do skoly, abych se setkal s tymem na fuze a akvizice ku probrani hlavni pripadove studie, tj. pripadu Cargotec. Usadil jsem se ve studovne a zacal si promyslet sva stanoviska. Nikde nikdo - Finove jsou dochvilni az na Kati, ktera tim zrejme podvedome vyjadruje sve zalibeni v Italii a Spanelsku.Aha, po telefonatu s Erikou se vyjasnilo: oni uz skoro vsechno udelali o vikendu a mne jaksi zapomneli dat vedet, ze zbytek prace se udela pres mail. No, potesilo to.Kdyz uz jsem ale vyrazil do mesta, tak jsem jeste zasel do prodejny Design Fora a koupil tam darek pro Alicji, u niz budu o vikendu ve Varsave bydlet. Jen poznamenam, ze darek je krasnou smesi jiste typicke finske prirodniny a smysl pro vtipny a ucelny design. Vice prozradit nemuzu, protoze bych tim nekterym z vas mohl pokazit Jeziska.Vecer jsem pak pln energie (to je tak, rana jsou kriticka, vecer a zvlaste pak v noci bych trhal skaly) dodelal svoji cast o Cargotecu, udelal jsem prezentaci o Design Foru (resp. svoji cast) a taky napsal dve reflexe na hodiny International Design Business Management. Sice zadna velka slava, ale furt to bylo podstatne lepsi nez psat lecture diary na east west. Jednak proto, ze na design je vyzadovan asi jen polovicni rozsah, jednak (a hlavne) proto, ze na designu se clovek i neco dozvi a je to celkove zajimavy. Coz se, bohuzel, o east westu moc rici neda.A jeste poznamka k obrazku. Je to vyhled na Mannerheimintie, de facto hlavni tridu Helsinek. Dum priblizne uprostred obrazku se svetylky ozdobenymi okny je Stockmann, povestny obchodak. Jak vidite, pocasi je silene, pada dest se snehem. Zdejsi docela casta meteorologicka situace.

Mannerheimintie

Zde je jedna z mych reflexi na design, to abyste videli, jak tady "valim":

"The biggest benefit I have from the lecture was the Volvo case or the description of “reconstruction” of this product. I deliberately do not say brand because the brand (i.e. the perception of Volvo) was the base on which “new Volvo” was built.
This story rich in details and well accompanied by many pictures showed how in certain sense old or conservative product can be turned into a very modern and fresh one with distinctive features making it easy to recognize and still well related to the past.
In my opinion this renewal was only made possible by two main factors: the value of the “old” brand and product (Volvo cars were always easily recognizable and well known for their safety qualities) and the respect to these old values when bringing some new ones (among which the coupe-like style of S60).
Having these two factors in mind it is interesting to think about the exercise presented by the lecturer – designing some common things using the design styles of some car makers. It is quite obvious that the output of the exercise was unfortunately a failure since just very few of us recognized the original brands. So the question is what went wrong? Probably it was not the respect to the old. As far as I remember only one new product used the logo of the car maker (most likely it was Citroen).
These two parts of the lecture made me think once again what is the design of design? What is important? And the answer is surprisingly simple: it cannot be just a play with colours and shapes but it necessarily must be a part of broader continuum of meanings and values which are all true. It means that one cannot base design on something which is not internally strong. In the Volvo case the original value is of extremely high quality and the designers used it in an appropriate way. On the other hand the designers in the second case just had fun with some design features without bearing in mind that there is somebody like a customer or ultimate user who will evaluate the result of their effort.
This conclusion stresses the role of other company function beside “pure design” which must be involved in all stages of the development of a new product. This may sound theoretical but the real-life examples clearly showed what the results of (in)appropriate product development are."

Toz takhle tady exhibuju, no. Vystavovani breberek tepelnym sokum to neni (pro zasvecene :-)). A kdyz uz jsme u psani a breberek, schvalne, co myslite, A kdyz uz jsme u psani a breberek, schvalne, co myslite, snedi nas mimozemstane?

> SUMMA SUMMARUM < Napada me, jestli tu neni jista souvislost mezi designem a skandinavskym pocasim: kdyz je venku tak hnusne, tak je treba si krasu a uzitecnost nejak vytvorit.