Co budu (asi) studovat

Prave jsem odeslal do Helsinek predbeznou registraci predmetu, ktere chci studovat. Krome blokoveho seminare Business Ethics me ceka jeste:

Marketing Financial Services (core)

• Contents: How to manage the marketing of financial services. The course penetrates into the relationship between the financial service providers and customers using the viewpoint of finance theory, on one hand, and the viewpoint of marketing, on the other.
• Objectives: The aim is to combine finance theory and marketing theory, more specifically marketing of professional services. Marketing of financial services is regarded as a challenge in today’s rapidly changing finance markets.

International Design Business Management (core)

• Objectives & contents: The objective is to give the students an understanding of the core competitive elements of profitable international design business. The course focuses on the following areas: design and high-tech as competitive edge, the role of new product development, marketing communication and brands, design and technology management, global logistics and distribution channels, production systems, internationalization process, and managing international design business. The aim is to give the students theoretical background and practical industry cases for each area of interest.

Marketing Principles: Markets, Relationships, and Networks

• Objectives: The student forms conceptual frameworks to understand marketing modes in different market and firm contexts. The student is able to apply the achieved conceptual tools for making sense of key marketing issues in different market and firm contexts.
• Contents: Major modes of marketing (markets, relationships and networks) and their role in the business strategy and the performance of the firm. Marketing and strategic management research traditions. Metatheoretical understanding of the development of marketing thought. Marketing capability as a key source of competitive advantage.

Comparative Regional Analysis

• Objectives & contents: The course provides tools for analyzing nation states and sub-national territories based on demographic and economic key indicators. The aim is to demonstrate how market potential can be identified based on country level and sub-national level data. The students are acquainted with such levels of analysis as units vs. territories. Upon completion of the course, the student should be able to identify how regions can be studied in terms of 1) the elements and levels of a region 2) according to the principles of thematic cartography. The course uses the software for Geographic Information Systems.

Mergers and Acquisitions

• Objectives: To provide the students the necessary theoretical and practical background to successfully work with mergers and acquisitions.
• Contents: The course includes up-to-date information on both academic research and corporate practice relating to mergers and acquisitions. The focus is on financial aspects, but strategic, legal, and other considerations are covered in specific lectures. The course will be useful to students interested in investment banking or management consulting careers.

Nasledujici predmety jsem si nevybral (hlavne proto, ze se prekryvaly s vyse uvedenymi):

Business Strategies and East-West Cooperation (core)

• Objectives and contents: The course provides analytical tools to understand the institutional macro changes taking place in the Baltic Sea Region due to the post-socialist transformation and the EU Eastern enlargement. During the course, institutional changes in the financial sector, formal and informal business environment, and enterprise level strategies, are discussed.

Brand Management

• Objectives: The student knows the basic theories and concepts, research methods and research results of brand management. The student is competent to apply the knowledge to practical brand management problems and can evaluate the financial and imagery value of brands.
• Contents: Strategic brand management. Building and implementing a brand. Segmentation and positioning of brands. Brand identity, brand extensions, multibrand portfolios, brand equity and its measurement. Communicating brands and budget considerations. Global brand management. Tasks and responsibilities of product managers.

Financial Institutions and Capital Markets

• Objective and contents: To provide a comprehensive view of the major financing and capital market institutions both internationally and in Finland. After taking the course, the student should be familiar with the main participants and concepts of commercial banking and securities markets.

Mam tak jen dva ze tri nabizenych core predmetu, cili to budu muset dohonit na jare v Praze, ale na druhou stranu jsem chtel za kazdou cenu mit Mergers and Acquisitions. Tak je to snad dobra volba.

> SUMMA SUMMARUM < Je to docela zajimavy mix. Pokud se budu dobre ucit, tak se vratim jako nekdo, kdo si dovede vybrat dobrou zem, v niz pak v odvetvi financnich sluzeb bude provadet fuze a akvizice a cele to bude zabalenov peknem designu :-).